Service We Offer

We Specialize In

Hum Digital Media is committed to delivering with nothing, but the best customer experience. We are stand atop in minimal lead time, out-of-the-box thinking and solutions, blue print finalization template, sign off, analysis and finalize blue print template and innovation. We are a specialized agency in;

• Planning & execution of media & outreach communication strategies
• Digital & social media marketing
• Corporate communications & traditional PR
• Media management and marketing operations
• Search Engine Optimization (SEO)
• Website design & development
• Data analysis & market research
• Crisis communications
• Event management
• Branding & positioning
• Image building

 SEO Optimization

Hum Digital Solutions offers immaculate planning, implementation, monitoring to ensure SEO optimization through a long term and sustainable lead generation strategies by improving keyword rankings on search engines, more website traffic and high-quality lead generation. We perform the following to make your website more visible on different search engines;

• Data measurement and a competitive digital analysis
• Optimization of website content and code
• Keyword research
• New website content and creatives
• Optimization and creation of local citations (Local SEO)
• Tracking and tweaking your SEO campaign

Digital Marketing

It is a fact that every organization or an institute vouches for an online presence across all the popular social media and web platforms. However, a tailored, cohesive digital marketing strategy is a must for this purpose. Our process for digital is similar to our approach to marketing in general is Track, Test, Tweak, Repeat. We offer following digital marketing services;

• Social Media Marketing (SMM)
• Develop organizational/brand awareness
• Community engagement
• Improvement in website exposure (Traffic & Conversions)

Social Media Advertising

Hum Digital Media leverages social media platforms to connect your organization, institute, product or service to millions of people across the targeted areas. We use highly targeted methods of social media advertising that allows our clients to pinpoint their exact demographic and reach them at an affordable rate. We create advertisements, target and optimize them for the best results in;

• Facebook advertisement
• Instagram marketing
• Google advertisement
• Twitter advertisement
• LinkedIn advertisement
• YouTube advertisement
• Pinterest, Snapchat, Tumblr and more

Content Creation & Marketing

We develop relevant to engage the target audience of organizations and institutes, which leads to increase in website traffic on their online marketing channels and to divert communities and people from other online channels to their website(s). Content creation is our hallmark to engage their target audience, build trust and influence their decisions. Hum Digital Media content marketing services include;

• Content Marketing Strategy: Our first step is to create a unique content marketing strategy tailored according to the needs of the business of the organization or institute or a business or a brand. We will research their community persona and learn more about their target audience to create an engaging and appealing content. We develop a blog calendar to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we share the draft with the client for the final approval for publishing.

• Content Development: We create highly professional, unique and consistent content according the needs and requirements of our clients.

• Content Distribution: Our content marketing services include automatic distribution of content to social media platforms such as Facebook, Instagram, LinkedIn, Twitter and others.

• Content Marketing Reporting: We generate monthly content marketing reports which not only help in analysis of our services but also help our clients to get the value for money.

Email Marketing

Email marketing has been around forever, and for good reason. It’s one of the most direct and effective ways of connecting with your leads, nurturing them, turning them into customers and consistently winning out over all other marketing channels.

The email marketing funnel is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action. As one of the highly effective digital marketing strategies, effective email marketing converts prospects into customers, and engages more and more communities.

We write persuasive emails that engage and motivate people for more and more engagement. We produce newsletters to help our clients stay top of mind. We also create email automation sequences to send a systematic flow of emails to marketing leads. Our email marketing services include;

• Email Marketing Strategy: First of all, we develop an email marketing strategy tailored to the needs and requirements of our client organization, institute or a business. It will define the who, what, when and how of the campaign. We will research to determine who will be the best audience to target and then create a content strategy to determine what should be the message(s) to add value. Finally, we shall create an emails sharing calendar to ensure and monitor progress in marketing funnel.

• Lead Magnets: Then comes the creation of a strategy to develop email list, which normally consists of developing lead magnets, or offers which incentivize people for getting their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks and much more.

• Website Call to Actions: Then we will implement call to actions on our client organization, institute or a business website to promote their lead magnets. This will help them convert their website visitors into email subscribers.

• Advertising Campaigns: Hum Digital Media advertise lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt in to your email list.

• Email Marketing Software: We help our clients select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.

• Email Newsletter: We design email newsletters that reflect our clients’ business. The emails we develop will use best practices for email deliverability, open rates, click through rates and conversions. The content within emails may include relevant blogs, case studies, upcoming events, and more.

• Email Data (List) Management: Hum Digital Communications will perform routine list management/maintenance/update as it is important to remove unengaged subscribers from the email list. We will monitor our clients’ contacts engagement regularly to make ensure that it is an engaged email list.

• Email Marketing Reporting: We generate monthly reports and analysis to breakdown the email marketing performance. The main metrics we look at are subscribers, open rates, click through rates and conversions. We review, analyze and strategize to improve these results on monthly basis.

SMS Marketing

Our bulk SMS marketing service is one of the most economical and effective ways to target potential audience, communities or the customers on mobile phone wherever they are. From campaign setup to message scheduling, and from sending to reporting, we do it all. We send offers, services, coupons, reminders to our clients’ audiences on mobile anytime anywhere with our bulk SMS marketing services.

Traditional & Digital PR

It is our firm belief that the “Audience is King.” Our team of PR specialists uses both traditional and digital media tools to attract the target audience and increase publicity. Our traditional tools include statements and news releases for print and electronic media. We produce quality newsletters, ensure seamless organization & participation of media at conferences, conventions, awards and public events. While our digital media tools comprise social media, digital marketing, networking and blogs.

We perform the following functions to boost our clients’ public image and make their brand big and popular in the industry;

Counselling: We are a team of PR professionals, who are experts in diverse fields. We intend to share this expertise with our clients, helping them build their equity and awareness; be it a person, product, brand or the company as a whole. We develop branding strategies and communication plans aimed at creating top of mind recall among the target.

Media Relations: We have a PR team with a widespread network of media contacts across the world, which enables us to provide timely information about our clients to the media, ensuring that the intended message reaches the target audience at the right time, in the right manner.

Editorial Services: We help our clients shape their messages into something that would receive maximum visibility and appeal to a journalist without losing its vitality. We cut through the clutter, hone the message into a media suitable format while being sensitive to each client s specific requirements. We work on;

• Press/news releases
• Backgrounders
• Bio profiles
• Fact sheets
• Annual reports
• Ghostwriting
• Speech writing
• Brochures
• Company Newsletters
• Direct Mailers

Event Management: We help our clients plan and promote events, handle media and publicity, manage sponsor relations, celebrity promotions and stage lead up events. We help develop and design point of purchase material, direct mailers, annual reports, calendars, merchandise and corporate films.

Marketing Communications: For your company or an organization or an institute or a business to become a brand, publicity is crucial. Hum Digital Media helps with tactical information such as media campaigns necessary to generate visibility and sales with target audience. We advise about the best positioning for brand with regard to;

• Launch of new projects, products and services
• Repositioning of completed projects, products
• Influencing specific targets

Media Briefing, Training and Monitoring

Even the best messages will fall short if not delivered properly and effectively. Organizations, companies, institutes, corporates, businesses or brands must take the initiative to convey their messages effectively to their target audience for their ideas to get through.

We prepare our clients to face the media in all formats through our media briefing and training sessions where the 'dos and don'ts' with the media are reasoned out. We work with each client exclusively, offering ideas and innovations tailored for their intended perception. We keep our clients aware of what is being said or published about them in the media as we also provide our clients with media monitoring services.

Corporate Communications: Hum Digital Media has extensive experience representing organizations, institutes, corporations and major businesses. We deliver consistently messaged and specifically targeted corporate communications across multiple platforms, and help structure and execute thoughtful corporate communications programs for our clients.

Our corporate communications services include;

• Writing and editing newsletters and brochures
• Supervising design and production of corporate materials
• Conceiving and executing basic and high impact direct mail pieces
• Drafting speeches and talking points
• Preparing for news conferences and key internal meetings
• Creating social media content, webcasts, podcasts, Facebook, Twitter, YouTube, blogs, etc.
• Creating presentations and agendas for internal corporate meetings
• Managing conferences, seminars and events
• Media training
• Messages development

Perception Audits: Before the formulation of a communication strategy for an organization, institute or a brand, it is essential to evaluate the mindset of the target audience to find out what they think about your organization and its products & services, discover their attitudes, misconceptions, hostilities, prejudices, apathy or ignorance towards your organization. Perception audits help understand current perceptions about an organization, institute, company or a business.

We conduct perception audit for organizations, institutes, corporations & businesses, which are then analyzed and their results help us develop strategies to dispel misleading and untrue perceptions, if any, and help build a positive image of the company.

Crisis Communication: We are well trained in crisis management. We prepare clients to handle

unanticipated situations and offer expertise in prevention management, planning, team forming, media responses and recovery management.

Branding

You may not know the best colors for your logo, the appropriate design for your website, the most suitable branding and marketing strategy, and such other information important for the success of your brand. This is the reason for our existence. We offer high quality, tailor-made branding services to businesses, start-ups and other agencies. Our branding services include;

• Logo designing & business cards
• Packaging, stationery, billboards
• Merchandise, print designs
• Flyers, posters, brochures, catalogues
• Print ads, calendars, book covers
• Resizing images, background removal
• Menu, invites greeting cards
• Web designs, web banners
• Social media ads, posts, banners
• Email newsletters

Our other branding services include;

• Business, product or service name selection
• Developing a brand identity while usage guidelines
• Brand messaging statements
• Brand marketing and promotion strategy
• Developing marketing collaterals
• Customer persona development
• Vision and mission statements

Data Analysis

Quality data and sound analysis are the backbone of a successful business strategy. Our approach to data analysis and studies enables evidence-based decisions. We provide analytics services to cut through piles of data, highlight what is most important to our clients’ business and give them actionable recommendations to measurably improve their performance by providing the following services;

 Ad tracking & measurement: Find out which advertising and marketing strategies work and which should be changed or eliminated.

Conversion rate optimization: Get more leads and turn them into audience or communities without spending more money on marketing.

Custom research & analysis: We help our clients know how the leading companies in their industry market their business online through customized research and analysis.

Google Analytics consulting: At Hum Digital, we help our clients get started on the right track and help them turn data into results.

Website analytics & tracking: How does your website measure up? We help our clients accurately track their website, uncover their website’s true conversion rate and show them how to convert more visitors into leads and sales.